About Content Excellence Unit

An emerging government unit affiliated with the Digital Government Authority, aiming to enhance the efficiency of government websites, improve the quality of digital content, and strengthen the visibility of local websites on global search engines. This is achieved through developing and publishing standards, regulations, and guidelines, as well as providing advisory support and enablement to government and semi-government agencies in relation to search engine visibility and content quality. All efforts are carried out in accordance with strategic plans and targets developed based on the evaluation and analysis of website performance, along with the issuance of periodic performance reports and recommendations